IBM has always served as a medium between mankind and machine, science, service and society, working in partnership on a path to progress. While their philosophy may evolve and expand over time, their principles are designed to endure, ensuring everything IBM is distinctly IBM.
In half a decade of working alongside the teams at Athletics and IBM Brand Experience and Design we’ve evolved and launched nearly a dozen sub-brands and distinctive identity systems for Watson, Cloud, Security, Developer, Consulting, Be Equal, Think, and more.
In half a decade of working alongside the teams at Athletics and IBM Brand Experience and Design we’ve evolved and launched nearly a dozen sub-brands and distinctive identity systems for Watson, Cloud, Security, Developer, Consulting, Be Equal, Think, and more.
