IBM has always served as a medium between mankind and machine, science, service and society, working in partnership on a path to progress. While their philosophy may evolve and expand over time, their principles are designed to endure, ensuring everything IBM is distinctly IBM.

In half a decade of working alongside the teams at Athletics and IBM Brand Experience and Design we’ve evolved and launched nearly a dozen sub-brands and distinctive identity systems for Watson, Cloud, Security, Developer, Consulting, Be Equal, Think, and more.
Designs for IBM Watson
Design guidelines for IBM WatsonWebsite for IBM Watson
IBM Be Equal Flag
IBM Be Equal Color families
IBM Security photographyIBM Security aurora design tools
IBM Security photography
IBM Security photographyIBM Security photography